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Dynamics of Marketing in African Nations

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Published by Quorum Books .
Written in English


  • International business,
  • Sales & marketing,
  • Management,
  • Business / Economics / Finance,
  • Business & Economics,
  • Business/Economics,
  • Africa,
  • Marketing,
  • Ethnic Studies - General,
  • International - General,
  • Marketing - General,
  • Business & Economics / Marketing / General,
  • International - Marketing

Book details:

Edition Notes

ContributionsSonny Nwankwo (Editor), Joseph F. Aiyeku (Editor)
The Physical Object
Number of Pages328
ID Numbers
Open LibraryOL8673080M
ISBN 10156720399X
ISBN 109781567203998

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  "Graduate students of international marketing and entrepreneurs looking to do business in Africa will find Dynamics of Marketing in African Nations a valuable tool in understanding the economic development of Africa and its opportunities"-Journal of African Business "A book offering suggestions and expertise to entrepreneurs and marketers wanting to do business in Africa, wherever they are based Cited by: 2. ISBN: X OCLC Number: Description: xi, pages: illustrations ; 24 cm: Contents: 1. Introduction: Marketing Dynamics in Africa --Process, Relationships and Context / Joseph F. Aiyeku and Sonny Nwankwo Marketing in Africa: An Eclectic Perspective / Franklin A. Manu and Ven Sriram Marketing in Africa and the Marketing of Africa: The Challenges of.   Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume examines the many facets of the African marketplace. Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy will aid current and potential investors and businesses in interpreting the cultural, socioeconomic, and technological Author: Emmanuel C. Alozie. 3. Nigerian Advertising And Mass Media. 4. Dynamics Of International Relations, Culture And Technology In The Era Of Global Marketing. 5. Advertising In The Information Age: Theoretical Perspectives On Culture And Technology. 6. The Digital Divide And Status Of Sub-Saharan Africa: Marketing In An Interdependent Global Economy. 7.

Juta Academic, - Marketing - pages. 2 Reviews. This book takes a fresh look at marketing and covers relevant and topical issues in the marketing world. This book not only covers the 5/5(2). Africa’s free market economies advance the view of Adam Smith that the state is "a spectator that steps in to correct the actions of the private sector when it commits errors of commission or omission". The new beliefs about reduced size and role of the public sector epitomize the contrast between the African old and the African new on the. England has opened a campus in Ghana which. This allows students across Africa to access Lancaster's academic excellence in teaching and research in the African continent. There are growing potentials for higher education in Africa, but little is known about the dynamics of the sector. With the growing number of student enrolment, the public-sector. African countries have been growing at a relatively fast rate since the beginning of the new millennium, which in turn has led to improvements in several areas such as trade, mobilization of government revenue, infrastructure development.

An increasing number of companies are also using the internet to make contact with their business counterparts in many African countries. E-Mail marketing is thus emerging as a major tool in the promotion of direct trade. However, it is worth reiterating the value of an in-market visit to establish contacts with prospective partners. United Nations This book presents the key debates that took place during the high-level segment of the Economic and Social Council, at which ECOSOC organized its first biennial Development. African countries in terms of income, edu cation, and health are believed to ha ve very low Internet acces s and u sage rates. For exam ple, Ghana and Sou th Africa a re two m ajor countries. Distribution or marketing channels are systems of mutually dependent organisations included in the process of making goods or services available for use or consumption. 1 Moreover, a marketing channel is "the external contactual organization that management operates to achieve its distribution objectives“ 2 (Rosenbloom, , 8).Missing: African Nations.